“Sleep Above All”
The top 10 categories of products bought worldwide during Black Friday are clothing, electronic devices, footwear, cosmetics and perfumes, electrical appliances, gifts, children's products, books, sports accessories, and lingerie — most of them non-essential and short-lived products.*. Based on this consumer insight, Emma-The Sleep Company launched a challenge to their teams of product developers and creatives to create something that could convey the company's value when it is time to think about sleep and prioritize health habits.
This bag is the result of this exercise that inspired the signature of Emma-The Sleep company's future Black Friday campaign “Sleep above all” - a campaign that raises awareness of the importance of sleep and sets it above all the commodities that discounts can buy online.
*1 According to a study carried out in September 2022 by Emma- The Sleep Company